PRINCIPLES

Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals.
— Ray Dalio, Principles: Life and Work

AN APPROACH TO BUSINESS DESIGN THAT STARTS WITH WHAT MATTERS

10 PRINCIPLES 

  • Sharpening the saw - for ourselves and for others. We are advocates for personal and professional development that leads to incremental and continuous improvement.

  • Qualified practitioners, we promote a holistic approach to business development, help you see how the different parts interact, and help you to lead from a place of purpose. Your business needs to understand its impact socially, economically and ecologically.

  • We support you in becoming the expert entrepreneurs and innovators. We dedicate ourselves to be the practice ground by which you can develop and grow.

  • We all have mental models that define and confine our thinking, we believe in fostering challenge through diversity. Nothing to fear here but reinvention and renewal.

  • Regional prosperity fosters opportunity, encourages bravery and develops a place we all want to belong. We want a place where we can be proud of what it does and the jobs it creates.

  • We advocate for the collective rather than the individual response to value creation. Collaboration and team efforts deliver a greater impact. If we can do it together, in partnership, we will.

  • Establish channels for open communication, use technologies to overcome silence, and encourage the community to express themselves freely. We want to over-communicate rather than stay silent.

  • Test and learn, hone and improve. Embrace a scientific mind to grow business. Be smart about data, use it to understand risk, and learn from failures.

  • Co-create to innovate; find your customers, and use their insights to generate new ideas. Encourage and seek feedback, listen first (two ears - one mouth), then adapt and thrive.

  • Treat others as you would like to be treated by them. Do not say anything at all if you can’t say something positive, be respectful.